Guests of Ideal Standard enjoyed a launch event at OXO2, showcasing new collection Tonic II at OXO2 (the launch went into the evening, but not at OXO2).
The June event made full use of the flexibility of both of OXO2’s two gallery style rooms. The installation was displayed across the West and the East Side for guests to explore the product throughout the venue.
Three distinct sessions divided the day. The first group of guests were invited to breakfast at OXO2. A second group enjoyed lunch at OXO2 as they explored the new products.
A final session took place in the afternoon, during which a sumptuous afternoon tea was served.
The collection, created for the Ideal Standard, Interiors Collection, by German design studio, ARTEFAKT, comprises ceramics, fittings, furniture and bathtubs. Technology is prominent throughout the collection, and includes integrated ambient lighting, water saving features and hidden overflows and the UK launch of the new flushing technology, Aquablade™.
The day proved a great success, with Ideal Standard commenting “I wanted to write and thank you on behalf of Ideal Standard UK to thank you for your support, enthusiasm and can do welcome that our event, contractors, colleagues and customers received during our stay at OXO2. You made the experience straightforward and allowed our brand to express itself in your event.”
Our catering, provided by Create, also received praise: “The quality of your catering was very high and I’d be grateful if you would share that with your catering team. The presentation was more than matched by the execution and taste.”
To find out more about hosting your next product launch at OXO2 click here.