Product Launches in London

the first impression your product needs

Your product will take centre stage at OXO2, a stunning blank canvas event space on London’s South Bank. Located on Level Two of the capital’s iconic OXO Tower, OXO2 is a breathtaking contemporary event space offering panoramic views across the river Thames.

The bright, white spaces of OXO2 are ideal for product launches. The blank canvas venue is ready to be transformed into the ultimate backdrop for your product launch, putting the focus on your product in an elegant yet contemporary setting.

OXO2 Blank Canvas space

The venue

Within the sophisticated venue on level two of London’s OXO Tower are two gallery style rooms, which offer a wealth of flexibility for entertaining.

Both of our rooms can be used together for larger product launches, or you can hire one room exclusively if your event will have fewer guests.

The option to hire two rooms also enables you to create two entirely different settings for different products, as we saw recently with a product launch for Argos and Homebase – one room was transformed into room setups for Argos, with the other given a completely different look for Homebase’s collections.   

product launch london southbank

The perfect blank canvas

The neutral understated design of OXO2 makes it the perfect choice for events requiring branding, theming or any other décor – this is particularly good for product launches. You could theme the entire venue to complement the design of your new product, or create a brand world where your product is the star of the show.

We have seen OXO2 transformed with Christmas in the middle of the summer, dividers sectioning the space into a two beroom house and the ultimate gamers’ den complete with plenty of PlayStations and blacked-out windows

Destiny at OXO2

Audiovisual equipment and production

Each of our rooms comes complete with its own inbuilt lighting and sound system, but if you would like to bring in further production equipment for your product launch this can be arranged with our in-house venue managers, who will assist you to ensure you get the best possible rates. Alternatively, you are welcome to bring in your own production company, just let your event manager know.  Please note the venue does have sound restrictions.


A room with a view 

The bright, spacious venue is flooded with natural light from floor to ceiling windows, which frame its famous views of the capital. The dramatic backdrop lends itself perfectly to corporate product launches, giving events a fantastic atmosphere. The views are also perfect for photo opportunities at your product launch.

OXO2 View of the Thames

Wine tastings

OXO2 makes a fantastic venue for wine tastings, and has already proved a hugely popular choice with members of the wine trade who have launched a selection of new wines at the South Bank venue. Should you wish to incorporate wine tasting or quizzes as entertainment at your product launch, this can be arranged with your event manager.

Moet Academy @ OXO Tower, London

OXO2 and Millharbour Digital discuss the flexibility of this dynamic blank canvas venue within the iconic Oxo Tower

What our clients say about us

“Great team, thoroughly enjoyed working with them, made my life much easier and filled me with confidence that they would deliver… and they did!”

Crystal Events, April 2015