Mask put together the concept for this awards ceremony for dotmailer, which fully utilised the blank canvas spaces of the venue. This was the first awards ceremony for the online marketing company so the venue and theming had to provide the wow factor.
Their branding was cleverly incorporated across the two gallery-style rooms. The bright white interior made the brand colours of dotmailer pop. Branded vinyls covered the illuminated bar, the white pillars were covered in a rainbow of dots and furnishings were given a dotmailer twist with branded cushions. There were dotmailer-inspired treats hidden around the space, with multi-coloured gobstoppers and mini smarties for guests to forage.
Live graffiti artists began a branded wall piece during the awards, which guests then contributed to during the after party. Guests then danced the night away in celebration of their wins at the first dotties email marketing awards.